British clothing and lingerie retailer Simply Be will be trialling three new concept stores in the northwest of England ‘later this year’ in an attempt to grab fuller figure market share.
Should the trial be successful, the retailer has stated that it may roll out further stores in cities across the country.
The Simply Be brand is one of parent company N Brown’s most successful brands, accounting for over £100m in annual sales.
It launched in the US last year as part of a continued push towards international expansion.
Upon the announcement of N Browns final year results this week, which saw the group’s pre-tax profit rise by 5.5 percent to £98.2m, chairman Lord Alliance of Manchester, CBE, said: “International expansion of our Simply Be brand is an important element of the group’s growth strategy. We have been encouraged by the first few months’ trading in the USA and are planning to double our planned marketing spend this year to accelerate the rate of growth. Sales from Simply Be in Germany were up by 41%, although returns rates remain higher than we would like.
“We believe that a combination of a strong focus on our chosen customer and product groups, coupled with growing our online penetration, enhancing our recent acquisitions and building Simply Be in international markets will continue to put N Brown amongst the leading clothing retailers, and leave us well positioned for when the market improves.”