Iconic French lingerie brand Simone Perele has launched a pop-up store at world famous department store Harrods.
After being named the Designer of the Year 2017 by Salon International de la Lingerie, the Parisian brand was invited by Harrods to open the space.
The 70m² space will feature dedicated Simone Pérèle staff to inspire customers and provide fitting expertise.
The pop-up will stock the entire SS17 range, as well as a wide range of shapewear silk nightwear silk, exclusive to Harrods.
Simone Pérèle UK managing director Anna Mock said: “Simone Pérèle is thrilled to have a new pop up space in Harrods. Our aim is to give the customer that “je ne sais quoi” feeling of the ambiance of a French boutique right in the middle of stunning Harrods.”
The announcement comes two months after Lingerie Insight reported that Simone Perele plans to expand its retail presence, with the UK a key target market.
Highlights from the SS17 collection include Elle, a seductive range featuring a removable necklace and guipure straps, and Eden Chic, a glamourous range embellished with a scalloped trim.
The pop-up boutique will be open until the end of March 2017 and is located on the first floor of Harrods.