French lingerie brand Simone Pérèle has teamed up celebrated fashion photographer Mary McCartney.
Her photographs of the brand’s La Signature D’une Femme collection, inspired by haute couture, will appear in Simone Pérèle stockists worldwide this season.
Commenting on the key messages behind the campaign, McCartney said: “I expect the viewer to stop and wonder and feel a personal connection with the brand. [The campaign will] show that women can love their bodies and exude sensuality and style.”
“I wanted to capture a sensual and feminine image. A woman wants to feel sexy, exude confidence which comes from within,” she added.
The shoot, which includes three strong model shots of the Voluptue, Velvet and Amour lingerie sets, reflects the Simone Pérèle ethos of women loving their bodies and feeling sexy and confident in their underwear.