Signature by After Eden to launch swimwear range

The Body Cover Group is adding a swimwear collection to its new Signature by After Eden range, Lingerie Insight has learned.

The new fuller-bust range, made up of 16 fashionable styles, will be introduced to buyers this season and delivered into stores in July 2016.

“There are not a lot of brands that offer this and we know there is a gap in the market for the right price and the perfect fit for D+ swimwear garments,” said The Body Cover Group CEO Gerrit van Helden Jr.

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“The swimwear will have the same look as Signature lingerie, but we’ll use swimwear materials. We’ll use the same cups because these have worked really well with Signature lingerie.”

Launched in SS15, Signature by After Eden is The Body Cover Group’s first fuller-bust line. The range starts from a D cup and goes up to an F cup, with band sizes ranging from 30 to 44.

“We worked for more than two years to get everything right, including the price, quality and fit,” said Van Helden. “What we developed is a small collection that is suitable for all shops.”



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