SHOW REVIEW: CURVENY August 2014

CURVENY maintained a steady footfall at this season’s lingerie and swimwear show, organisers have announced.

The number of buyers attending the show remained stable from the 17% increase in visitors seen at the August 2013 session.

Around 2,700 flocked to the show, which took place from August 3-5, while the CURVEXPO team generated more than 200 connections between brands and retails on site.

Over 1000 additional appointments were created through the CURVEXPO website, organisers said.

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The department and chain stores were represented by Dillard’s, Bloomingdales, Macy’s, Anthropologie, Urban Outfitters, Neiman Marcus, Nordstrom and Saks Fifth Avenue.

Online retailers present included HerRoom, Asos.com, Freshpair, Amazon, Gilt Group and Net-a-Porter, while the specialty store presence was marked by Journelle, Alla Prima, Azaleas and La Petite Coquette.

The show floor displayed collections from more than 300 brands, including Unerprotections, Madame Supertrash and Meng, which made their CURVE NY debut this season.

CURVEXPO will travel to the west coast on August 18 and 19 for CURVENV LAS VEGAS.

The show promises to offer a strong business dynamic and a qualitative offering for both exhibitors and retailers.

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