SHOW REPORT: SIL sees attendance boom

Salon International has reported an increase in attendance for 2012, with a sharp rise in its core target audience.

The Figures

Visitors:

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18,604 visitors came to the 2012 Salon International de la Lingerie, compared to 18,381 in 2011.

– 41% from France

59% international

– A sharp rise in the core target audience: + 5.8% overall (retailers,
departments stores, distance sellers/e-commerce, buying groups and
importers)

Germany: Alsterhaus, Kaufhof, Rudolf Wohrl
Spain: El Corte Inglés
United States: Neiman Marcus, Nordstrom
France: Franck et Fils, Galeries Lafayette, Le Bon Marché, Printemps
Italy: Gruppo Coin, La Rinascente
Japan: Hankyu Department Stores co, Isetan Mitsukoshi
Netherlands: De Bijenkorf, Vroom & Dreesmann
United Kingdom: Fenwick, Harrods, Selfridges
Russia: Mercury Tsum
Switzerland: Manor Ag, and more.

– Together, the Salon International de la Lingerie and Interfilière Paris attracted
30,099 visitors in 2012, compared to 29,134 in 2011.

Top 10 Visitor Countries:

1. Italy
2. Germany
3. United Kingdom (up two places)
4. Belgium
5. Spain
6. United States (up 3 places)
7. Switzerland
8. Japan
9. Russia
10. Netherland

Exhibitor Comment

“Despite the context, the Salon International de la Lingerie was a great success. The general
atmosphere was very vibrant and the outlook was really positive. In terms of BARBARA, we
received as many visitors as our stand could hold. Not only were the numbers good, the
calibre of customers was high too. We discussed the next supply of Barbara products to
many export clients. Thank you for all these opportunities, and our compliments to all the
team who organise this unique event.”

Hubert Lafont – Managing Director, Barbara Group

“We were very successful, so we are happy.”

Sacha Rose – CEO, Derek Rose

“It was an excellent fair for the LISE CHARMEL Group, the launch of the jewellery intimates
with a special runway show on Saturday evening was a huge success, with more than 800
people attending, and we had confirmation of very strong interest in the Epure label by Lise
Charmel. Many thanks to all the Eurovet team for their professional and enthusiastic
approach. We’ll be back next year, and will see you in July at Mode City.”

Olivier Piquet – Managing Director, Lise Charmel Group

“As a new brand at the fair, we were really happy with the number of customers who visited
the SKINY stand. The number of customers from Europe and the Middle East was especially
satisfying. Most visitors to our stand from Europe came from France, Belgium, Germany and
Spain. (…).The feedback on the Skiny concept and the brand’s DNA was excellent, and we
hope to boost our sales significantly within the next month through contacts made at the fair.”

Stefan BREITBACH – International Sales Manager, Skiny

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