SHOW REPORT: DESSOUS Messe Walhau

The DESSOUS Messe Wallau, which concluded last Monday, saw more than 100 exhibitors and about 300 brands – from the nightwear, beach and swimwear sectors – attend the three day event.

According to exhibition staff members, many of the exhibitors were very pleased with the frequency, the quality and the subsequent result of this year’s summer fair.

This year, the trade show segmented its exhibition space, dividing between the upstairs and the ground floor areas. The event team chose to create an open entrance area, trend square and ‘airy interior decoration’ to more effectively showcase the brands.

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On the visitor front, entry to the trade fair was free and attendees benefited from a hotel cooperation to receive low price accommodation.

DESSOUS Messe Wallau managing director Axel Fehse said: “A very close and good cooperation with exhibitors and clients is extremely important for us. If we work together, we can reach a lot more.

“Our potential is not yet fully exploited… For the upcoming DESSOUS Messe Wallau, we are once again actively working on potential visitors and look forward to targeted dialogues in regions like, for example, Baden‐Württemberg.”


Exhibitor Feedback

Alain Le Guern, responsible for the distribution of the French luxury brand Eres, said: “The DESSOUS Messe Wallau is a working platform for us – and that’s what we did during the entire duration of the trade fair.”

Ulla Dessous sales manager Toni Weidauer said: “The atmosphere in Wallau is very good – and working extremely effective.”

Helmut Friederich, from the textile agency CDH‐G.S.A. German Sales Alliance, said: “The attendance figures of the previous other regional trade fairs this season have shrunk everywhere. But, with the DESSOUS Messe Wallau, I am totally satisfied: We were able to gain many new customers for our various brands and received great orders from some very important customers during all trade fair days! So for us the event was a raving success!”

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