Retail footfall in June was 2.8% down on a year ago, the sharpest decline since February 2014, new figures show.
This is the fifth time in the last eight months footfall has declined more than 2%, according to the June 2016 BRC-Springboard Footfall and Vacancies Monitor.
High streets reported a 3.7% fall in footfall in June, followed by shopping centres, which recorded a 2.3% decline. Footfall in retail parks fell 1.0% after rising 1.0% in May, its worst performance since November 2013
“Despite today’s figures showing the deepest decline in footfall since February 2014, the same period has seen UK retail sales rise,” commented BRC chief executive Helen Dickinson. “June has seen many distractions from Euro 2016 to Wimbledon so heading out to the shops seems to have slipped down the priority list for many. In the coming months we all must redouble our efforts to remind customers that now is a great time to get out into their local communities.
“Retailers continue to focus relentlessly on delivering for shoppers day in, day out, and they know that providing a great in-store experience is key to driving up footfall. Although there is a level of uncertainty, it is important that this doesn’t deter us from the shopping and leisure activities we all enjoy. The EU referendum will not have changed the in-store experience for customers and, crucially, the price of goods on the shelves. Now is a great time for shoppers as the summer sales begin in earnest following on from a record 38 months of falling shop prices.”
Footfall deteriorated from a 0.4% rise in the first week of June to a 4.6% drop during the week of the referendum and a 3.4% drop in the weeks following. The report suggest consumer confidence was hit, despite retailers discounting throughout the period in early season sales.
Springboard marketing and insight director, Diane Wehrle said: “The results are shaped by a political and economic storm against a backdrop of rain downpours and generally inclement weather throughout the whole month.”