UK sports bra brand Shock Absorber has revealed a 19 per cent year on year sales increase over the past three financial quarters.
In the last few years, Shock Absorber has focused on reaching its target audience through media, PR, sponsorship and events.
A recent brand health study revealed a 167 percent rise in brand awareness since 2009.
In early 2012, Shock Absorber launched a new media campaign, which is currently underway in both sports and glossy titles.
A new website is also due to launch, followed by a social media lead campaign to engage active women ahead of the Summer Olympic Games.
These initiatives mark the biggest investment in Shock Absorber’s marketing in recent years.
UK general manager Paul Devlin said: “It’s fantastic to report double digit growth in such tough economic times. As the UK’s number one sports bra brand, we are proud to be significantly outpacing the sports bra category growth.
“We’re excited about investment plans for the Olympic year and beyond and are confident that we represent the best choice in sports bras for the consumer.”