UK sports bra brand Shock Absorber has launched a new lightweight Ultimate Dry Advantage product, designed with a specialist two dry fabric treatment for ultimate moisture control.
The bra allows sweat to quickly wick from the body so wearers stay cool and dry in the heat, and warm and dry in the cold.
Shock Absorber senior brand manager Kirsty Kothakota said: “We have seen a rising trend of women’s-only outdoor sporting events* like Triathlons and Duathlons and feel that the lightweight and modern design of the Dry Advantage offers the best possible combination of technology and style for these kind of challenges.”
The Ultimate Dry Advantage features seam free moulded cups, a wide ultra-flat underband and easily adjustable front fasteners for maximum comfort and support during exercise.
The support of the bra has been ‘bounce’ tested at the University of Portsmouth, and it is cup and back sized for ultimate fit.
Shock Absorber sales director Ed Clyne added: “We remain the number one sports bra brand and will always be the first to bring innovation and excellence to the sports bra market. We are excited to be launching another cutting edge sports bra.”
The new bra will be supported with a PR, social media and online campaign. Imagery and POS materials will also be available for stockists