Lingerie retailer Shirley Allum of Shaftesbury has won the Fantasie window display competition, hosted by the brand to celebrate 10 years of best selling product Belle.
Stockists were invited to create a window display and were provided with banners, showcards, balloons and streamers.
An abundance of window entries were reportedly received and judged, but Shirley Allum of Shaftesbury fought of fierce competition to win 1st place and be crowned the Belle window display winner.
Another noted effort was that of runner up Chantilly, in Rochdale who won 2nd place.
Both winning entries received the prize of additional Belle stock.
Fantasie sales director Nigel Addison said: “After 10 years and still going strong, we wanted to provide our customers with the opportunity to join in with the Belle celebration.
"We received some exceptional window display entries and it was particularly hard to judge, everyone went to enormous effort. However, Shirley Allum’s display was a clear winner and their use of additional props, uniform colour scheme and sophisticated merchandising epitomised all things Fantasie. “