Shireeka Devlin wins INVISTA sponsored prize

LYCRA® brand owner INVISTA has announced the UK’s Shireeka Devlin as the winner of the 2012 LYCRA® Future Designers Award.

The ceremony was hosted by Cat Deeley and took place at The Savoy London, last Monday. as part of the WGSN Global Fashion Awards. Award presenters included Pixie Lott and George Lamb.

Devlin will receive a prize of LYCRA® fibre product to use in a forthcoming collection, as well as a consultancy with INVISTA global production and marketing experts, reportedly worth tens of thousands of dollars.

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The judges described Shireeka’s designs as exploring ‘great use of colour, shape and detailing. This is a designer to watch as her collection matures in both design and presentation.’

Devlin said: “I am so shocked but so happy to have won – I was happy even to be nominated. It feels amazing to be recognised within the industry and especially with such an influential company. I can’t wait to start working with INVISTA and get creative with new ideas.”

INVISTA Apparel global director of brand and communications Denise Sakuma said: “We were very impressed with all the collections but felt that Shireeka’s designs most embodied the creativity and versatility that the Lycra® fibre allows. We’re very pleased to be involved in discovering and launching the career of this new, inspired talent in the womenswear industry.”

Shireeka was chosen from 254 entries, from hopeful designers around the world. Others shortlisted for the prize were Charli Cohen (UK), Derek Clarkson (USA) and Esther Kruyer (Netherlands).





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