Shell Belle Couture has reported a recent flurry of Seduce Me Gown sales after the garment appeared in a recent episode of BBC4 programme The Bridge.
Actress Tova Magnusson-Norling, who plays Viktoria Nordgren in the Scandinavian police procedural, can be seen wearing the gown in the black in episode 8 of the programme, which aired at the end of last month.
Owner of Shell Belle Couture commented: “We were alerted to this news by Mercedes from the lovely Prohibido boutique in Cambridge whilst we were at the Paris show.”
“We have also had a recent flurry of Seduce Me Gown purchases over the last week,” she added.
The brand said its retailers in Sweden have been asked by customers where the gown came from after watching The Bridge.
The Seduce Me Gown features Shell Belle’s signature fishtail back and is made with vintage spot tulle and applique leavers lace.