Shell Belle Couture will be the first lingerie and loungewear label to exhibit at the White Gallery Bridal Fair when it opens in London on Sunday.
Organisers invited the luxury brand to attend the show due to the “high-end calibre” of its collection, according to Shell Belle creative director Michelle Blenkinsopp.
“It was a natural progression to fall into the bridal market and we are honoured to be the shows premiere lingerie label,” she added.
The ethos behind the brand is refined 1930s vintage glamour. Heirloom, ethereal pieces form the After I Do… collection, including Bridal Party silk pyjamas, along with luxury slip dresses and separates.
Shell Belle Couture will be showcasing its ‘After I Do…’ collection at the White Gallery, Stand #701.
The three-day fair takes place at Battersea Park from April 6.