Shell Belle Couture launches in the US

Luxury brand Shell Belle Couture is set to make its US debut at Curve NY, this August.

The event will be the first time that buyers gain the opportunity to see the label’s new, SS13 collection, called Swan Song.

The new line, which is inspired by the ‘Golden Era,’ encompasses bridal piece Rendezvous and The Great Gatsby inspired Anais.

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The season will also see the introduction of the brand’s exclusive Vintage Silk print, based on the ‘Swan Song’ theme, which embraces the 1930’s love of swans and their regal association.

The new print comes in Powdered Rose and depicts soft Grey Swans in flight.

Shell Belle’s key stockists in the UK include the likes of Fenwicks and Fortnum & Mason.







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