Shell Belle Couture launches in Fortnum & Mason

Shell Belle Couture’s Grand Hotel lingerie collection has launched in iconic department store Fortnum & Mason for the AW12 season.

Fortnum Mason is Shell Belle Couture’s second department store stockist. The label, which was founded in 2010, launched in Fenwick, last year.

Fortnum & Mason will be stocking several items from the label’s latest Grand Hotel collection.

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It will take its exclusive Vintage Peony Silk print with vintage touches in Noire, along with its Sweetheart and Pink Champagne Tease pieces.

Shell Belle founder and designer Michelle Blenkinsopp said: “It is an absolute honour to be stocked by Fortnum & Mason. We are delighted at the launch of Shell Belle Couture in the store and feel the two brands fit together in luxurious harmony.”

Shell Belle exhibited its new, SS13 collection – called Swan Song – at Curve NY, this month.





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