Shell Belle Couture’s Grand Hotel lingerie collection has launched in iconic department store Fortnum & Mason for the AW12 season.
Fortnum Mason is Shell Belle Couture’s second department store stockist. The label, which was founded in 2010, launched in Fenwick, last year.
Fortnum & Mason will be stocking several items from the label’s latest Grand Hotel collection.
It will take its exclusive Vintage Peony Silk print with vintage touches in Noire, along with its Sweetheart and Pink Champagne Tease pieces.
Shell Belle founder and designer Michelle Blenkinsopp said: “It is an absolute honour to be stocked by Fortnum & Mason. We are delighted at the launch of Shell Belle Couture in the store and feel the two brands fit together in luxurious harmony.”
Shell Belle exhibited its new, SS13 collection – called Swan Song – at Curve NY, this month.