Shell Belle Couture launches in Fenwick

Luxury brand Shell Belle Couture launched in Fenwick of Bond Street yesterday.

The department store, which is the brand’s first Central London stockist, bought in to a wide assortment of silk and cotton lounge pieces and bras.

Cornwall based designer Michelle Blenkinsopp described herself as thrilled to be launching in partnership with Fenwick, which she said has always been an inspirational store to her during her years as head of design for several of the UK’s largest lingerie vendors.

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It has been a busy week for the new vintage inspired ‘beach to boudoir’ brand, which will also be unveiling its new website tomorrow.

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