Shapewear Solutions has launched its new e-tail site, Shapewear.co.uk.
The company has seen 100 percent growth in transactions since the site went live, earlier this month.
Formerly operating through Shapewearsolutions.co.uk, the retailer acquired the new domain name in November, 2011, after a lengthy period of negotiation.
Shapewear Solutions owner James Robinson said: “The turnover has simply rocketed, which we couldn’t have done without the domain name.
“We have seen 100 percent growth since the launch of the new website.”
The company has initiated a new marketing campaign to help publicise the new site. It is also currently in the midst of filming its entire range of products, each of which will eventually have an individual video on the site.
Robinson added: “Each garment is going to have a video with a presenter telling you what it will do for you. At the moment, none of our competitors actually gives advice on the garments on their websites.”