A new sex toy brand is seeking lingerie buyers to stock its romantic Loveboxes.
The Ooh! Collection designs bespoke boxes containing rose petals, massage oil, a black satin blindfold and games.
Speaking to Lingerie Insight, brand owner Debra Goodman said the Lovebox is an ideal product for a lingerie retailer because “it’s not explicitly selling sex aids”.
“I wanted to package it as something romantic, like buying beautiful or sexy lingerie, created to titillate, tease and inspire a sensual, romantic experience," she said.
“It’s a natural fit for the lingerie sector, it’s a great product to have in store, great impulse buys, Xmas, Valentines, bridal shower gifts, wonderful birthday, anniversaries, and of course the perfect stocking filler.
“It is a non-threatening product for men to buy in a lingerie store. It is also a potentially fantastic promotional product or prize and can be white labelled or we can create exclusive products.”