US company Sensual Lingerie, Inc. has made it official UK debut at Moda, this season, with brands Plejue Intimates, Icy Hot and Slim & Thin.
Sensual Lingerie offers a combination of branded and private label products, targeting 15 to 20 year olds.
With around 16,000 customers over 100 key stockists in the US, it is now seeking to expand its international presence and is using Moda to test the UK market.
The company is looking to target both the independent sector and high street chains with its offering, which includes a selection of fashion, shapewear and basic pieces.
On day one of the Moda show, sales director Isaac Shalom told Lingerie Insight: “We wanted to expand with our products. We think there is an opportunity here for us. So far, today has been better than we thought.”