Nichole de Carle added Oxford street department store Selfridges to her steadily growing list of upmarket stockists this week.
The rapidly emerging London designer, which has been selling in Coco de La Mer boutiques in London, New York and Los Angeles since the summer, announced the new Selfridges deal on Facebook on Wednesday.
The department store joins UK independents Gail Berry, Glamorous Amorous, London Lingerie Club, She Said and Suite No 59.
Nichole de Carle founded her own company in 2007, having mastered her craft tailoring for Alexander McQueen in London, Donna Karan in New York, and Pleasure State in Australia.
Her first ready to wear collection, Onyx, has already established itself as a firm favourite with fashion editors as well as an expanding clientele of celebrity and upmarket clients.