Selfridges posts upbeat festive sales results

Selfridges has bucked the trend for falling sales across the high street by recording a 10% rise in revenue over the Christmas period.

The luxury retailer said the final week of its festive trading season, which covers the four weeks leading up to December 25, saw a particularly strong increase in sales, climbing 15% on the year before.

Anne Pitcher, managing director at Selfridges, told The Telegraph that the results reflected the brand’s mix of exclusive products and its efforts to lure shoppers by providing different experiences in its shops.

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“Everyone is talking about retail theatre, but Selfridges is much more than a shop – it’s a social place and we want people to remember their trip as unconventional and fun. It’s a compelling and memorable destination”, she added.

The results come in stark contrast to the results recorded by Debenhams and House of Fraser earlier this month.

Debenhams’ like-for-like sales in the UK for the 17 weeks to 30 December fell by 2.6%, while international sales were up 2.1% and digital sales saw a 9.9% growth.

The retailer said trading had improved over the six-week Christmas period thanks to “tactical” discounting, with like-for-like sales up 1.2% during that time, but the first week of the post-Christmas sale was worse than expected.

House of Fraser revealed falling sales amid its Christmas trading update just days after calling for the “support” of landlords to reduce its rent prices.

In the six weeks to December 23, store sales dropped 2.9 per cent, despite a 0.8 per cent rise over its “record” Black Friday event.

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