Department store Selfridges has extended a Dirty Pretty Things pop up shop on the third floor due to overwhelming demand.
The pop up was only intended to run until March 16 but, with a series of exclusives selling out in store, the decision was taken to continue with the dedicated retail area.
Dirty Pretty Things co-founder Dee Murren said: “It is a great honour. It was supposed to run until the 6th of March, but has been extended. With lots of exclusives selling out, it has proved a popular attraction with the avenue of beautiful blossom trees."
The luxury brand has also announced that it will be doubling the amount of stockists, this season, and will be taking part in Curve New York for the Spring Summer show.
Murren added: “It is great news… We are thrilled to be flying the flag for British manufacturing – all our bras are handmade in England.”