The wirefree specialist has seen a rise in demand for bigger cup sizes and smaller backs.
The supermarket is also set to launch a post-surgery swimwear collection in the coming months.
The label designs fashion-forward lingerie for women who have undergone surgery that has left them with stomas.
Alison Thewliss is supporting Vanilla Blush in its drive to raise awareness of stoma care needs.
Jasmine Stacey Collection hopes to raise capital to save the business.
The Lingerie Lounge will be a space where ladies can relax in a non clinical environment.
Brands have five days left to enter the Best Product category in the awards, organised by Live Better With Cancer.
Something Wicked created the bespoke bra for a breast cancer survivor who chose not to have prosthesis fitted.
Nicole de Havilland has developed a recovery bra designed to be worn immediately after surgery.
Experts discuss some of the positive trends that are driving growth in the market.