The Lingerie Lounge will be a space where ladies can relax in a non clinical environment.
Brands have five days left to enter the Best Product category in the awards, organised by Live Better With Cancer.
Something Wicked created the bespoke bra for a breast cancer survivor who chose not to have prosthesis fitted.
Nicole de Havilland has developed a recovery bra designed to be worn immediately after surgery.
Experts discuss some of the positive trends that are driving growth in the market.
Brands from Amoena to Royce share the most popular post-surgery styles among UK consumers.
The company has adapted its best-selling 5527 Extreme Control sports bra to house a pocket for a prosthesis.
The winner fought off competition from more than 1,800 applicants to win the prestigious award.
The brand's mission and future projections meant the owners could not simply "grab the cash and run".
Chief organiser says more retailers are realising the importance of stocking these targeted product ranges.