The new campaign celebrates the ‘wow’ moment when an expert fitter introduces a customer to her perfect fitting bra.
Brand director Laura Simon has been working to redefine the group's portfolio of lingerie and swimwear brands.
The fuller-bust specialist showcases a range of decorative, everyday styles designed to support without compromising on style.
The retailers hopes to meet the demand for a wide range of bras in bigger cup sizes.
The news follows demand from more than 10,000 customers who live in the area.
The fuller-bust lingerie retailer has relocated from the Queens Arcade shopping centre after 10 years.
Sugar Candy offers a range of seamless, wire-free bras designed to support customers up to a HH cup.
The fuller-bust range embodies an eclectic, colourful theme this season.
One in every £5 spent on womenswear in 2017 will be on plus size garments.
Scantilly by Curvy Kate presents fearless new collection in DD to HH cups.