Flash sales website Secret Sales has received £4.5 million in new investment from Partech Ventures, French private equity firm 123Venture and existing investors Pentech and Doughty Hanson.
The company said it plans to use the investment to accelerate its strategic priorities, including the implementation of new, sophisticated customer acquisition and retention initiatives and the bolstering of the infrastructure and technology platform to support the rapid growth in the business.
The company said that it achieved some 70% sales growth in 2013.
“We are delighted to welcome Partech VI and 123Venture as new investors and pleased that our existing shareholders continue to demonstrate their support and commitment through their participation in this latest funding round. We are really excited to now focus on the next stage of our ambitious growth plans for secretsales.com,” said CEO Nish Kukadia.