Secret d’Eva rebrands as Louisa Bracq for 2016

French lingerie brand Secret d’Eva has undergone a rebrand for 2016, marking its 130th birthday.

The luxury label, which produces lingerie up to a H cup, said it is reaffirming its identity by adopting the name of its founder, Louisa Bracq.

The four-generation family business has been designing and manufacturing embroidery for haute couture since 1886, and for the luxury lingerie sector since 1990.

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Louisa Bracq is currently the only lingerie brand that designs and produces all its own embroideries from its French workshop, according to Eurovet.

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