Seafolly will today open its first branded store in the Middle East.
The Australian swimwear brand will unveil the new store in Dubai’s Mall of the Emirates, one of the most popular shopping destinations in the region.
Consumers have been invited to attend the opening today and take advantage of in-store promotions.
Seafolly is currently stocked in major fashion department stores and boutiques around the world. It also operates three branded stores in Singapore, the US and Australia.