Seafolly has collaborated with Australian band Panama to launch its SS15 campaign.
The swimwear brand has released a music video featuring Panama’s track Stay Together, re-mixed exclusively for Seafolly, and starring new brand ambassador Martha Hunt.
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In the video, Hunt and her fellow models are seen living in colder climates, before being drawn to the water and Australian summer.
Seafolly CEO Anthony Halas chose to launch the Seafolly summer collection in an “original, distinctive format” showcasing Hunt in a music clip directed by Daniel Askill, the brand said.