Seafolly makes waves with global ecommerce expansion plans

Australian premium swimwear and beach lifestyle brand, Seafolly, has selected Tryzens to help drive its international ecommerce expansion.

Tryzens, an independent ecommerce expert, has been chosen to assist Seafolly in using its Salesforce Commerce Cloud Platform, ensuring the brand runs seamlessly across multiple geographies, meeting local consumer expectations whilst reducing the overhead effort required to manage day-to-day operational and trading workloads.

Founded in 1975, Seafolly has established itself as one of the most recognised swimwear brands worldwide.

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Today, Seafolly is sold in 41 countries through major retailers, as well as through 32 of Seafolly’s own stores in Australia, the US and Singapore and its own direct-to-consumer ecommerce site.

With a strong international wholesale presence, Seafolly is now focused on expanding its ecommerce operations by providing a richer customer experience that is relevant and accessible to its target consumer base around the world.

The existing website runs on Magento version 1, a platform coming to its formal end of it life, and as such Seafolly selected Salesforce Commerce Cloud as the foundation for this important strategic initiative.

Nathan Alexander, IT Director at Seafolly, said: “Ecommerce is central to our global expansion strategy and we sought a partner with a proven track record in building successful online capability with established apparel brands to deliver on our strong international growth aspirations.

“With Tryzens managing the implementation process, we can be confident of a high quality outcome, leaving us to focus on what we do best: designing exceptional products and delivering a seamless customer experience.”

The Seafolly win coincides with Tryzens’ own expansion into Australia this year, a move that will further bolster the system integrator’s international capabilities.

This expansion has been motivated by a thriving ecommerce economy in the region, with online sales expected to exceed AUD32 billion (£19.4bn) in 2017, according to a report by eMarketer.

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