Lingerie stores in Saudi Arabia must now be staffed entirely by female employees, in accordance with a policy adopted just over a year ago.
The Saudi Labour Ministry, which granted shops 12 months to recruit and hire female workers, has said no extensions or exceptions to the rule will be made. Furthermore, shop employees must be Saudi nationals. Typically, retail sales staff in the country are expatriates from developing countries like India, Bangladesh and the Philippines.
Saudi leaders have stated that the new requirement creates employment opportunities for local women, who often struggle to find work. Additionally, it is believed the rule will protect women’s modesty and dignity when purchasing intimate apparel.
Shop inspections are currently be carried out to ensure the policy is being carried out.