Sapph lands 25 stockists in first year of UK trading

Dutch lingerie and swimwear brand Sapph is celebrating a successful year of trading in the UK market after securing 25 new stockists.

Independent boutiques and department stores, including L Collections in Berkhamsted, Bustles Boutique in Southend-on-Sea, Sheer Bliss in Knaresborough, Browns in Leicester, Chameleon in Stamford and Jarrolds in Norwich, have taken stock of the brand for AW17.

Commenting on a successful year, Sapph CEO Sasja Leenders said: “I always like doing business in the UK, not only are the buyers professional, but they are loyal and always keen to try new brands.

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“I am excited at the big step forward that Sapph has made in just three seasons (of course with the great help of the UK team).  I look forward to next year’s growth and making ‘Sapph’ a brand of the future.”

Sapph launched in 2005 and now boasts over global 650 stockists.



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