Samantha Cameron was spotted wearing swimwear by British brand Pour Moi? whilst holidaying in Ibiza last week.
The Prime Minister’s wife, who’s celebrated her support for the British fashion industry having taken on advisory roles to the British Fashion Council, wore the Azure bikini in black.
Pour Moi? said it has seen a “great increase” in online sales since the picture of Cameron was released yesterday.
The Azure bikini top, styled with shimmery fabric and a bow in the centre front, is available up to a 38F.
Matching tie-side briefs complete the collection.