Ann Summers has enlisted former TOWIE star Sam Faiers as the new face of the brand.
The model fronts the retailer’s Sexy For You campaign, which will launch in stores and online on July 21.
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The campaign will promote the new Sexy Lace collection, made up of four staple bra shapes available in sizes 32A-38G.
Commenting on the launch, Faiers said: “I’m so excited to be working with Ann Summers – I’ve always been a huge fan of the brand, and I’ve shopped for my lingerie there for years. As the first celeb face that Ann Summers has worked with for a long-time, I’m really looking forward to seeing the response to the campaign.”
Ann Summers CEO Jacqueline Gold said: “I am delighted that Sam has come on board to work with us – she is a great ambassador for the brand, and an excellent fit for the campaign. Sam has a wide following from TOWIE and CBB, a demographic that we know to be switched on to our brand. With her fantastic figure I think she is the perfect person to front this campaign for us – I know our customers are going to love the collection.”