Sam Cam helps drive online sales at Pour Moi?

British brand Pour Moi? has seen a huge rise in sales of its Azure bikini after Samantha Cameron was spotted wearing the garment in Ibiza last week.

Images of Cameron holidaying in the padded top and tie-side brief triggered a media frenzy, causing online sales of the set to rise 150% over just two days.

Pour Moi? founder Michael Thomson commented: “Not only did Samantha Cameron choose to buy British, we are thrilled she wore our best-selling set. The Azure padded top not only offers support, but is extremely flattering and form fitting, it looks fantastic on any age.

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“We created the Azure as a fashionable style for the more mature woman who didn’t want to compromise on a perfect fit, and we think Samantha looks fantastic in it. With her work for the British Fashion Council and individual sense of style, Samantha Cameron is seen as a true fashion icon and this demonstrates that what she wears, sells.”

The Azure bikini top, styled with shimmery fabric and a bow in the centre front, is available up to a 38F.



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