Sales of Emma Jane nursing bra hit half a million

Emma Jane Maternity is celebrating after sales of its 428 style nursing bra hit half a million.

One of the most popular products in the label’s range, the bra has picked up a series of awards, most recently a Practical Parenting Gold for best feeding top / bra.

The cups are made from 100% cotton and the undercups are made from two layers of fabric to provide extra support for ladies requiring larger sizes.

Story continues below

Additional support and control comes from the restricted stretch in the elastane sides and bra straps.

Clips on the cups give quick and easy access for breastfeeding and each cup opens individually, so one cup can continue to offer support whilst the other allows for feeding.

Emma Jane’s Ian Gerech said: “These figures are reflective of the endorsements given by mums buying the product and spreading positive word of mouth, and of those women working as professionals in the parenting sector. We’re proud of our product range and see this as a great place to continue going from strength to strength.”

The bra is available in sizes UK 32-40 B-J (EU 70-90 B-J). It is currently available to purchase online at, where existing stockists details can also be found.



Related posts