Sales of Berdita Lingerie are currently up by 37 percent on the previous year, just two months before the completion of its fourth financial quarter.
The previous financial year, which ended on March 31, 2011, was formerly the business’ best sales period to date.
Berdita managing director Michael Critien told Lingerie Insight: "Our trade customers are telling us that sales in Berdita continuity products are very good, as many shoppers feel the financial ‘pinch,’ and are opting for Berdita products which offer ‘Shape, Comfort, Support, Quality and Value’.”
“The fact that we offer lingerie in bup sizes A to J, back sizes in 30 to 52 and dress sizes in 8 to 28 means that there usually is something that they can offer their customer. This point, together with our minimum order of only £25 (excluding VAT), means that they do not have to overstock their shops with products they may not be able to easily sell. Our trade customers praise our excellent and friendly customer service and speed of delivery – normally with 24 to 48 hours.”
The company’s range includes traditional corsetry and shapewear, and all in one corselets with panty or open options. The items are available from a 34 to 52 back, B to F cup, in three colours with the option of a front zip for ease of use – a total of 720 product variations.
Berdita is now available to reach on Facebook and Twitter. It will also be exhibiting at this month’s Moda trade show in Birmingham.