Sainsbury’s collaborates with Spanx

Sainsbury’s has released a new shapewear range in collaboration with Spanx, the supermarket has announced.

Love Your Assets is made up of six lines that are designed to shape and sculpt the body.

The range includes firming shorts and a high waist panty, which are made with spandex and a slimming inner power-mesh.

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Tu, the clothing brand at Sainsbury’s, has also introduced a new Luxury Control Collection, which uses feminine fabrics to complement the wearer’s party look during the festive season.

Sales of body-shaping underwear have soared in the run-up to Christmas. John Lewis has reported a 150% increase in sales of Spanx alone.




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