Sadie the Bra Lady wins Lingerie Retailer award

Durham based retailer Sadie the Bra Lady has been announced Lingerie Retailer of the Year at the annual Drapers awards this week, held at Grosvenor House, London.

The 2010 awards ceremony, presented by model and TV personality Lisa Snowdon, marked the 20th year of the event.

The Drapers awards seek to recognise the achievements of businesses throughout fashion, including independent boutiques, high street chains, etailers, bestselling brands and inspirational collections. 19 awards were presented on the night.

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John Lewis scooped three wins at the ceremony, taking Best Department Store of the Year, Best New Store/Department of the Year for its Cardiff branch and Best Larger Etailer of the Year for

Drapers editor Jessica Brown said:“The 20th Drapers Awards recognised and celebrated a diverse mix of business from high street chains, to department stores to boutiques and brands. What they all share is a bold and brave attitude to selling fashion in today’s changing climate. All have recorded strong success in the last 12 months, jumping on the opportunities that are very much around. This is absolute proof that fashion isn’t frivolous – it remains a key driver in our economy.”



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