Ryder & Rowe launches for AW11

New lingerie brand Ryder & Rowe launches this July with its first collection, inspired by the life and work of F. Scott Fitzgerald.

The brand has been established by design trio Alison McCann, Naomi Ryder and Dennis Nothdruft.

Alison McCann has more than 15 years experience working in the fashion industry and recently curated the Undercover: The evolution of underwear exhibition at the Fashion & Textile Museum, London.

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Past positions include national retail and visual merchandise manager at Calvin Klein Underwear and merchandise and product management roles at The Berlei Group (Pacific Brands, Australia).

Naomi Ryder is a textile designer and illustrator specialising in embroidery. Her range of interior design products includes a collection of embroidered hand made cushions, throws, duvets and pillows. She has worked on many commissions for Southbank centre, Domino records, Habitat and the Queen Elizabeth hall, as well as possessing previous experience working for fashion designers in Dublin, Lainey Keogh and John Rocha.

Dennis Nothdruft has 15 years of experience working as a designer, illustrator and author, including curator at the Fashion and Textile Museum in London. Prior to his work at the FTM, Dennis designed his own line of womenswear in California and taught fashion design and theory. His experience includes working as a design assistant for Zandra Rhodes, as well doing freelance design and illustration for small labels, high street brands and other institutions.

The trio’s first collection includes bras in soft cup, contour and underwire styles; bikini, high-waisted briefs, thong and culottes; playsuits, robes, camisoles and chemises.

Chiffons and art deco detailing are combined with embroideries and prints to complement the shapes. There will be three ranges for AW11:

• Tender is the Night
This group features printed chiffon designed by Naomi Ryder. Chiffon sits with satin to create silhouettes that seek to be easy to wear and sexy.
• This Side of Paradise
A jersey and stretch satin group accented with floral embroidery by Naomi Ryder. The subtle colour palettes with a ‘sophisticated’ motif set off the streamlined shapes and comfortable loungewear.
• The Beautiful and the Damned
Satin stitching inspired by the cityscapes of the 1920’s features stretch satin and tulle pieces that are ‘unique and elegant’. This softly structured group aspires to be as pretty to wear as to look at.

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