Russian swimwear giant makes a splash in Europe

Russian swimwear brand Charmante is seeking to enter the Western European market.

The company, which is Russia’s biggest swimwear wholesaler, is currently attending Mode City in Paris in a bid to gain international stockists.

International relations manager Maria Khalbaeva said: “We have been doing swimwear for more than ten years and we are now looking to enter into the European market. We came to Mode City a few years ago, but we had problems with product transportation. We have now solved all those problems.”

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Charmante offers 29 collections for men and women – in multiple prints and designs – up to an E cup.

The company also encompasses luxury label Lora Grig, girls’ label Arina and boys’ label Nikey, all of which are available to view at its Mode City stand.

The products are manufactured in China and made from Eurojersey, and Carvico, fabrics.

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