Royce to make charity donation during BCAM

Wirefree bra manufacturer Royce Lingerie has pledged to donate funds to charity for every Chloe mastectomy bra sold during October.

In order to mark Breast Cancer Awareness Month, the company is contributing £1 to ‘Against Breast Cancer’ for each Chloe bra sold through retail.

Royce Lingerie design director Jane Fleming said: “As a supplier of mastectomy bras, we work closely with women who have had breast cancer and subsequent surgery and treatment. We are delighted to be working with our customers, raising funds for Against Breast Cancer.”

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The £1 contribution will be made for each Chloe Bra sold through retail to a customer between 1st and 31st October. This is to include Royce’s new Chloe Black Modal style, as well as the current blue and grey marl versions. The offer is valid on sales made at participating Royce stockists across the UK and online at

All monies raised during the event will go directly to Against Breast Cancer and help to fund ground breaking research to improve detection and increase survival after breast cancer.

Fleming added: “Although our Chloe bra is ‘officially’ a bra for after mastectomy, it’s beautiful – and comfortable – enough to be worn by any woman, as a pretty everyday bra. It’s also vitally important to ‘Be Breast Aware’ all year round – not just in October – which is why we have produced cards detailing how to make breast awareness part of your monthly routine.”



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