Royce has reported a triumphant return to Salon International de la Lingerie in Paris after several years away from the January show.
The British brand, renowned for its wire-free bras, cited the event was a “re-sounding success” after writing several orders with buyers at its exhibition stand.
“After a few years of not exhibiting in Paris, we felt the time was right to bring our wirefree lingerie collection back to the continent, offering customers from the UK, Europe and further afield the chance to add a host of non-wired bra solutions to their lingerie inventory,” said sales and business development manager Sarah Gilbert.
“We feel that Salon International gave us the opportunity to meet customers and prospects and to introduce them to our new and existing non-wired styles. At the show we met a record number of visitors – and wrote several orders too.”