ROSCH has launched a new charity campaign in support of ill children at The Ronald McDonald House in Tubingen.
The ‘Send me an Angel’ campaign by ROSCH CreativeCulture has led to the development of ten exclusive nightwear styles.
Stores can order an exclusive series with matching promotional material for the campaign in order to strengthen the image on the Point of Sale and create incentives to buy.
Gerhard Rösch assumes all costs for any promotional material as part of the new project.
Special furniture, posters, hang tags, invitation cards have been designed to attract customers and a free angel picture holder will be offered to the end-user as incentive to buy.
“That’s a win-win situation for all,” said Anna-Evita Rösch.
For each sold style, Gerhard Rösch will donate 5 EURO for a charity purpose.
The series can be ordered completely or as a separate ‘capsule’ system.
Capsule A presents six styles, one nightgown and one pyjama with different motives which refer to the theme ‘Send me an Angel’.
Capsule B comprises four styles with precious lace, including a sleeveless nightgown, a négligé, a sleepshirt and a pyjama.
The ‘Send me an Angel’ campaign seeks to support the first Ronald McDonald house for child aid in the Baden-Württemberg region.
This project supports seriously ill children and their families before and after medical treatments.
The patron of the foundation is Florian König, who was born in Tübingen and works as TV moderator for the German TV channel VOX.
“In my mind, it’s important to support a local institution because then you know where the money goes to,” said Anna-Evita Rosch. “We will of course keep our end-users up to date about the use of the donations.”