Roidal introduces affordable collection

Swimwear brand Roidal is introducing a new, affordable collection of swimwear, titled TESSI by Roidal, for 2013.

The range, which features in-house ‘fresh and vibrant’ prints and fabrics, includes a selection of swimwear styles, matching pareos, jackets-tops and trousers.

Sized 10-18 and up to F cup, the line has been designed to both compliment the existing mainstream collection and attract new clients to the label.

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The mainstream Roidal collection has been influenced by Tropical Fruits, Hawaiian Flowers and Baroque design.

It uses exclusive prints by Tessi Roig, head of design at Roidal, and incorporates new shapes in both bikinis and swimsuits.

The range of accessories has also been extended to include matching beach-bags and jewellery.

Roidal UK head David Lyons said: “The Tessi by Roidal Collection is a wonderful addition for the UK market. Many more retailers will now be able to buy into the Roidal brand which offers the highest quality of fabrics and exclusive prints combined with excellent fit.

“With wholesale prices of between £35 to £45 we aim to make an immediate impact into the affordable luxury swimwear sector. Roidal are fully aware of current market conditions in the UK and this new range will extend the possibilities for new and existing clients”

Roidal will be presenting the 2013 collections at the London Swimwear Exhibition in July and at Moda in August.

 

 

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