Rita Ora has become a brand ambassador for Italian lingerie retailer Tezenis.
The announcement was made as the singer performed at the Tezenis fashion show in Verona on Wednesday evening.
Tezenis, part of the Calzedonia Group, has enlisted the newly-appointed X Factor judge as the face of its AW15 campaign.
Appearing in a sequined Tezenis bra and a Tezenis bomber jacket, Rita Ora commented: “I chose to work with the Calzedonia Group when I discovered that all the brands are designed by women, so truly for women. Wearing Tezenis makes me feel confident, comfortable and beautiful.”
Tezenis focuses on translating the latest lingerie and loungewear trends for women, men, and children, with new collections available in store every two months.