Rigby & Peller has pushed the button on its retail expansion strategy by opening its first store in the Middle East.
Hot on the heels of its flagship store launch in New York last September, the premium lingerie retailer has opened a new shop in Dubai Festival City.
Rigby & Peller will introduce its rich heritage of more than 75 years in the premium lingerie business, along with its signature Lingerie Styling service to the UAE market.
It will also provide a complimentary fitting service through the introduction of its made-to-measure technology, the Rigby & Peller 3D mirror, which uses a body-scan technology to ensure an accurate measurement.
The digital body scanner creates a 3D model of the upper body, recording over 140 measurements in less than a minute to determine a woman’s bra size.
Ignace Van Doorselaere, CEO of Van de Velde, which owns Rigby & Peller, said: “We’re incredibly proud to launch in the UAE, one of the world’s most appealing fashion and shopping destinations. We want to help women build their lingerie wardrobe not just according to size but to style, shape, shade and lifestyle needs so that they always feel comfortable and confident.
“Customers from the Middle East have visited our stores in London for a number of years now. Introducing Rigby & Peller in Dubai will give these customers direct access to our latest selection and looks and of course to our exemplary styling experience.”
Rigby & Peller, which has held the Royal Warrant since 1960, now has more than 40 stores worldwide.