Rigby & Peller opens 13 stores in the US

Iconic British lingerie retailer Rigby & Peller has opened 13 stores in the US, including a flagship location in New York.

The lingerie firm, which has held the Royal Warrant since 1960, has announced today that all stores opened on September 22.

There are three boutiques located in New York City, including the flagship at 104 Fifth Avenue, and other stores have been opened in Atlanta, Boston, Orange County, Oakbrook, Chicago, Miami, Philadelphia, Washington DC, San Diego and Houston.

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Rigby & Peller will introduce its rich heritage of more than 75 years in the premium lingerie business, along with its signature Lingerie Styling service to the American market.

Speaking exclusively to Lingerie Insight, Holly Bocock, head of marketing and PR at Rigby & Peller UK said US customers have responded with “nothing but excitement” to the move.

“Customers that know the brand are completely thrilled they can now shop this British staple in the US. Customers that are newer to the brand are intrigued by this new concept of Lingerie Styling and the brand association with H.M. Queen Elizabeth II."

The US stores carry luxury brands including Prima Donna, Marie Jo and Aubade, as well as exclusive brands to Rigby & Peller’s US locations, such as Le Chat, Barbara and Hanky Panky.

"Van de Velde is commited to bringing the Rigby & Peller brand to the American woman," said Dirk De Vos, director of retail at Van de Velde, Rigby & Peller’s parent company.

"We will bring a high level of service paired with premium product offerings to the American consumer under a brand that brings years of experience in Lingerie Styling and which also holds the Royal Warrant to H.M. Queen Elizabeth II."



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