Rigby & Peller names new UK managing director

Rigby & Peller has appointed a new UK managing director.

Ella Hitchins will officially take the reins of the company at the end of March. She joins from Ralph Lauren, where she has been working as retail development director, and brings over 20 years’ of fashion retail experience, having previously worked for Gant UK, Oasis and Arcadia.

Rigby & Peller chairman Dirk De Vos, said: “We are thrilled to have Ella Hitchins joining our team to drive the business forward. In this year of our 75th anniversary her extensive retail experience will help us to further strengthen our Rigby & Peller brand and grow our business footprint, be it through Owned and Operated stores or through franchise."

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“Ella’s key skills lie in brand growth and creativity, with a focus on people and developing strong impactful teams. She has a great passion for customers and is known for delivering a world class customer shopping experience,” a spokesperson added.

Hitchins says she is looking forward to the opportunity at such an important British company. “I am delighted to be joining Rigby & Peller as Managing Director and am very much looking forward to working with the dynamic and talented team, together unveiling the potential of this iconic British brand,” she explained. 

 

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