Retailers withdraw swimwear after Hindus protest

By Laura Higgins

Mara Hoffman’s swimwear line featuring an image of Hindu Lord Ganesh has been withdrawn from retailers, following religious protests against it.

American fashion retailer Nordstrom has removed the swimwear from its website today after Hindus called it inappropriate.

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Neiman Marcus, Mara Hoffman and, who also stocked the swimwear, had already removed the item from their respective websites.

Rajan Zed, president of Universal Society of Hinduism and distinguished Hindu statesman,  said in a statement that Lord Ganesh is highly revered in Hinduism and was meant to be worshipped in temples or home shrines and is not for "pushing swimwear mercantile greed".

Zed has today thanked Nordstrom for understanding the concerns of the Hindu community, which thought Lord Ganesh’s image on swimwear was inappropriate.

He is also urging Bloomingdale’s, Saks Fifth Avenue and other retailers who are still carrying the Mara Hoffman Lord Ganesh swimwear to withdraw it.

Last December, Urban Outfitters had to pull a pair of $8 socks, featuring Lord Ganesh, from all stores after Zed called on the retailer to stop selling them.




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